Luxembourg Business Forum shines spotlight on tourism, aerospace and woodworking

During the visit of the Prime Minister of the Republic of Slovenia, Dr. Robert Golob, in Luxembourg, a business forum was held with a focus on tourism, the space sector, and woodworking. The forum was organized by the SPIRIT Slovenia Public Agency, the Slovenian Tourist Board, and the Ministry of the Economy, Tourism, and Sport, in cooperation with the Slovenian Embassy in Brussels.

During his speech at the business forum, Slovenian Prime Minister Dr. Robert Golob highlighted the shared values between Slovenia and Luxembourg, which form a solid foundation for mutual cooperation. In his words, “it all begins with small steps, which gradually grow into significant milestones – much like the establishment of the Schengen area, an integral part of today’s EU that we can’t imagine living without.” Prime Minister Dr. Golob also stressed the importance of political and economic openness for success, emphasizing that every small country must embrace these principles.

Since Luxembourg Prime Minister Xavier Bettel visited Slovenia this February, both countries have achieved notable milestones. These accomplishments include the establishment of a new air connection between the capitals and the successful organization of a comprehensive business forum encompassing the wood industry, tourism, and space industry. Furthermore, the two leaders solidified their commitment to the latter sector by signing a memorandum of cooperation.

Flights from Ljubljana to Luxembourg will make Slovenia more accessible to German and French tourists

Tourism representatives were also present in Luxembourg. Slovenian tourist destinations and associations made vital connections and proudly represented Slovenia during business meetings with Luxembourg tour operators and tourism agencies. Moreover, starting this Thursday, Luxembourg and Slovenia will enjoy direct flight connections via Luxair on Thursdays and Sundays. Slovenia has already charmed tourists from Luxembourg and the broader region, with a more than 20% increase in overnight stays by Luxembourgish tourists in Slovenia during the first seven months of the year compared to the same period last year. Similarly, overnight stays by tourists from Benelux increased by 14%. With the launch of the new air route with Luxembourg, Slovenia will be more easily accessible also to parts of the German and French markets.

MSc. Maja Pak, Director of the Slovenian Tourist Board (STB), who presented Slovenia as a green, active, and healthy tourist destination at the business forum, shared her thoughts with the media on the sidelines of the event: “The air connection between Luxembourg and Ljubljana opens up new and exciting opportunities in tourism. Last year, we welcomed a record number of Luxembourgish tourists to Slovenia, and this year the growth continues. Prestigious Luxembourg and its neighboring markets, such as Germany, Belgium, and France, are key markets for Slovenian tourism. We have launched a strong global digital campaign, we organize press trips for prominent journalists and fam trips for representatives of travel organizers and tourist agencies, and showcase Slovenian tourism at select fairs and events. I am confident that the new air connection will give Slovenian tourism an additional boost.”


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