The Premiere Meeting of the Slovenian Ambassador Program

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In June 2019, the Slovenian Convention Bureau together with partners premiered the Slovenian Ambassadors Program. The event was attended by representatives of a broad range of scientific and professional institutions, universities and chambers from across the country, as well as partners of the Slovenian Ambassadors Program. The meeting presented a case example of such a program in Serbia, followed by an interesting discussion and a workshop dealing with challenges surrounding the hosting and organization of international scientific and business events.

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The event took place at the Radisson Blu Plaza Hotel Ljubljana where Slovenian Convention Bureau with project partners presented the Slovenian Ambassadors Program. The guests have had an opportunity to meet the nominated Congress Ambassadors of Slovenia, valuable representatives of various scientific and professional institutions, universities and chambers from across the country.

In 2019  the Slovenian Convention Bureau started with the implementation of the Slovenian Ambassadors Program which plays an important role in Slovenia’s global position in the field of meetings and events industry. By establishing this project we want to attract several international scientific, professional and business events to Slovenia and consequently generate more revenue. After many years of efforts, the Slovenian Convention Bureau managed to allocate start-up funds provided by the Slovenian Tourist Board and partners

Nominated congress ambassadors of Slovenia which are involved in the project are, as mentioned, representatives of a broad range of scientific and professional institutions, universities and chambers from across the country, who have an opportunity to obtain an international business event for Slovenia. The Slovenian Convention Bureau and the project partners have set the goal for the year 2019 to establish long-term relationships with 20 to 30 congress ambassadors. The meeting presented a case example of such a program in Serbia, followed by an interesting discussion and a workshop dealing with challenges surrounding the hosting and organization of international expert events.

Slovenian Ambassador Program is managed by the Slovenian Convention Bureau with the support of the Slovenian Tourist Board, in cooperation with the Ljubljana Convention Bureau and other destination ambassador clubs established locally (Maribor, Nova Gorica, Portorož, Bled, Kranjska Gora) and project partners.

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